Modern living room with vibrant furniture, angled windows, and a view of historic architecture.

Synergy Expands EMEA Presence with First Plastic-Free Property in London

February 21, 2022

Trendy New Apartments Now Open in London’s Famous Strand District

Located in the hub of one of London’s commercial and institutional thoroughfares, just steps from Temple, Holborn and Chancery Lane underground stations, Synergy The Strand comprises a mix of 12 stylish one-, two- and three-bedroom contemporary apartments, all of which are entirely plastic-free and environmentally conscious.

Modern living room with vibrant furniture, angled windows, and a view of historic architecture.

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The announcement comes as Synergy continues to evolve its sustainability policies, which have inspired the removal of single-use plastics and micro-bead toiletries from Synergy’s owned apartments. Guests will now be provided with plastic-free and vegan alternatives to traditional toiletries, both locally sourced and handmade. These initiatives aim to create a sustainable living experience that better aligns with guest, client and company values.

Calm and Contemporary

An ideal base for business travellers, interns, project teams and assignees alike, Synergy The Strand offers a contemporary and calm respite set apart from the neighbourhood’s deep historic influence and commercial bustle.

Guests enjoy state-of-the-art kitchens, spacious living areas complete with a desk, cozy, carpeted bedrooms and top-notch marble bathrooms, all brought to life within a bold colour palette and abundance of natural light. However, the crown jewel of the apartments is none other than the striking views of the adjacent Royal Courts of Justice.

A cozy interior with a gray sofa, mustard pillows, modern lighting, and a sleek desk setup.
Modern interior with a rust-colored armchair, geometric throw, glass table, and wooden accents.
Modern workspace with a sleek desk, ergonomic chair, laptop, lamp, and decorative flowers.
A workspace with a laptop, flowers, desk lamp, and a red-lidded cup on a black desk.
A modern living space with a TV, floral vase, decorative table, and minimalist decor elements.
Modern bathroom with marble walls, glass shower enclosure, and minimalist fixtures.
Modern bedroom with dark accent wall, plush bed, geometric pillows, and warm lighting.
Modern living room with eclectic furniture, warm tones, and geometric design elements.
Elegant bedroom with modern decor, featuring a teal dress and heels on a neatly made bed.
Modern dining area with wooden chairs, glass partition, and minimalist decor in a bright interior.

All 12 of Synergy’s newest London apartments take up a designed-led FFE with a concerted effort to support guests working a remote or hybrid schedule. Every Synergy The Strand apartment comes with a desk and a few select apartments offer dedicated, ergonomic workspace to ensure those working remote can remain productive while staying in the apartment.

Apartment Amenities:

  • Ergonomic desk/workspace*
  • Secure touchpad entry
  • Fully equipped kitchen and dining area
  • Dishwasher
  • Washer/Dryer
  • Flat-screen Smart TV
  • Bath and rainfall shower
  • Air-conditioning
  • Elevator
  • SynergyWork office set-up*
  • En-suite*
  • Landmark views*

*in select apartments

Built-in kitchen appliances, including ovens and a washing machine, with sleek white cabinetry.
Blue exercise ball on a shelf near a chair, with glass partitions and wooden flooring in the setting.
White sneakers and a resistance band on a blue exercise mat, placed on a wooden floor.
Gold Gucci lipstick with red tip on a marble surface, showcasing luxury and elegance.
Modern bathroom with marble walls, glass shower enclosure, and sleek fixtures.
Beauty cubes and packaging displayed on a white sink with a marble background.

Synergy Services:

  • Meet and greet services
  • Self check-in
  • Generous welcome packs
  • Weekly housekeeping
  • Complimentary Wi-Fi

Home in the Beating Heart of London

Location wise, guests of Synergy The Strand are within walking distance of London’s Square Mile commercial hub and near some of the best public transport connections the city has to offer. The Thameslink National Rail and the Central, Piccadilly, Circle and District Underground Stations are all at their fingertips. Guests can, for example, access the likes of Canary Wharf in just 20 minutes.

Synergy The Strand is also placed perfectly for guests looking to experience the best of London’s leisure and entertainment districts. London’s Fleet Street and Chancery Lane are just around the corner providing everything a Londoner would expect from a typical British High Street. From trendy eateries and bars to easy-going pubs and cafes to supermarkets, pharmacies, gyms, hairdressers—whatever guests may need or want, they can find it within a short walk.

A sunlit historic building towers over a narrow street lined with modern and classic architecture. The Royal Courts of Justice in London, featuring Gothic architecture and a prominent clock tower.

Amongst Synergy The Strand’s many qualities, perhaps its most popular is its proximity to London’s famous West End district, a quick 20 minutes away on foot. The West End houses London’s SOHO, Covent Garden and Mayfair districts. Each district is a destination in and of itself, rich with gastropubs, upscale dining, nightlife, theatre and shopping options providing guests of Synergy The Strand with the opportunity to experience the very best of London like a true local. The district is full of life at any given time of day but really comes alive in the evening as local professionals and students from nearby universities flock to soak up its bright lights and allure.

Statue and neoclassical architecture at Somerset House courtyard under a clear blue sky.

Closer to home, the apartments are also a stone’s throw from some of London’s most iconic architecture and cultural monuments, including the Royal Courts of Justice, Royal Opera House, Somerset House and St Paul’s Cathedral. Some of England’s most renowned historical educational institutes, including Kings College, the London School of Economics and Political Science, are also located just around the corner from the apartments, offering stunning architecture that even the locals stop and take in as they make their way to their office.

The opening of Synergy The Strand adds to Synergy’s rapidly growing portfolio of properties across the UK and Ireland and comes after Synergy announced plans in November to ramp up its accommodation presence through property acquisition and partnership development. Nigel Carter, Director of Development EMEA, joined Synergy in November to spearhead the project and drive the development of innovative and strategic alliances to ensure Synergy remains agile in meeting the needs of its global client base as travel ramps up back to pre-pandemic levels.

The Synergy Difference

Synergy The Strand apartments are spacious, elegantly designed and adapted for today’s hybrid working professional, but what really makes a stay in these apartments special is Synergy’s consultative guest and client services. Backed by award-winning hospitality, custom housing programmes, strict duty of care standards and an experienced team of local experts available 24/7/365 to help with whatever our guests need, Synergy ensures these exceptional apartments are safe, secure and a comfortable temporary sanctuary while on the road in London.

Synergy The Strand—truly effortless and stylish apartment living for when you need the perfect London serviced accommodations.

Our friendly team is on hand to discuss your furnished apartment requirements today.

Contact Us

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Synergy has you covered.

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Robust data security

We have worked relentlessly to secure ISO 27001:2022 certification, the gold standard in global data security practices. This gives you absolute confidence that we uphold the most stringent standards of data security, and that your sensitive information is safeguarded to the highest possible degree.

Health & Safety

SynergySMART (Simple Mobile Apartment Reporting Technology) is a cloud-based application that facilitates the tracking and measurement of Synergy’s health, cleanliness and safety protocols across our global apartment inventory. A first of its kind in the accommodation sector, SynergySMART aims to elevate the level of consistency across our global portfolio to ensure guest satisfaction and traveler confidence.

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24/7 support

By developing local teams with deep knowledge of their regions allows us to seamlessly serve clients everywhere. Our 24/7 regional teams are the cornerstone of Synergy's renowned guest support, but it's our real-time communication that truly sets us apart. We collaborate directly with clients, ensuring immediate responsiveness and adaptability in any market situation. This level of transparency and partnership creates lasting value for every guest.

Our friendly team is on hand to discuss your furnished apartment requirements today.

Contact Us

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